Double your rates & serve the
high-end market with confidence.

The clear step-by-step roadmap for heart-led photographers to level up your business, attract the high end market & establish your name as an authority in the luxury space.

The High-End Framework

You want to go to the next level

Double Your Rates:

Attract the High-End Market:

Work with Dream Planners:

Make twice as much while shooting half the amount of weddings.

Gain confidence knowing you DO BELONG in the high-end market and know exactly how to serve them.

Shoot inspired weddings with planners who continually refer you clients who respect your artistry.

It’s a step-by-step roadmap for heart-led wedding photographers to be empowered with real tools to go to the next level, created by someone who has done it over and over at every high-end level.

This is not just another photography course.

DOES It FeeL like Everyone has figured out the secret but you. . . 

Are you stuck at your current price point?
Are you tired of being price-shopped?
Do you believe the only way to win a bid is by lowering your rates?
Do you go into each season worried about booking enough weddings?
Though you want to shoot more weddings, do you need to take on multiple side gigs and small shoots just to make ends meet?
Are you exhausted and depleted from shooting every weekend, editing late into the night, while your friends and family are out enjoying their life?
Are you constantly booking clients with a limited budget, leaving you overworked on the wedding day acting as the photographer, planner, and Jack of all trades?
Do you want to book more high-end weddings but are not sure if you have the inside knowledge on how to do it?
Are you uninspired by the weddings you’re booking and lost the original love for why you got into this business?
Have you tried raising your rates but have a hard time booking and end up going back to your old rates because the high- end market doesn’t recognize the value you bring?
Are you having a hard time attracting ideal clients?

If you feel stuck and don’t know what else to do . . .
I’ve been there. I’ve struggled with all these.

I once believed, if I was honest and authentic and created excellent work that I would naturally get discovered by the high-end market and get paid my worth.

That was not the case. After several years into my business… I saw peers shoot past me… they were booking these big beautiful weddings at double & triple my rate. … while I was stuck at the $5K price point shooting 30+ weddings per year in addition to other side gigs…..

I then tried to network…but I didn’t know how to get referrals from high-end planners that I wanted to work with.

I felt lost. I was stuck. I felt completely Discouraged. Most of all… I was tired. I was tempted to go back to a regular steady job… Or just double down to continue serving that $5K client that I knew how to serve. But the truth was… I knew I was settling. Deep down I wanted more. I didn’t want to just be a $5k photographer. I wanted to double my rates and shoot inspired weddings. I wanted to work with top-level planners and get recognized for my work.

I had to acknowledge that what I was doing was no longer working. What got me here won’t get me to the next level.

But I was determined to figure it out. After many years of trial and error… I learned how to build a high-end brand that spoke to high-net worth clients.

I went from being stuck at the $5K price point to doubling my rates each time I leveled up…I went from charging $10K to $20K to $40k and even as high as $75K per wedding…

I learned how to run a strategic business that was still heartfelt while attracting high-end clients that I love working with. I get to shoot weddings that inspire me with couples that express their appreciation for my work. … all the while living a lifestyle I never dreamed was possible.

I once believed, if I was honest and authentic and created excellent work that I would naturally get discovered by the high-end market and get paid my worth.

That was not the case. After several years into my business… I saw peers shoot past me… they were booking these big beautiful weddings at double & triple my rate. … while I was stuck at the $5K price point shooting 30+ weddings per year in addition to other side gigs…..

I then tried to network…but I didn’t know how to get referrals from high-end planners that I wanted to work with.

I felt lost. I was stuck. I felt completely Discouraged. Most of all… I was tired. I was tempted to go back to a regular steady job… Or just double down to continue serving that $5K client that I knew how to serve. But the truth was… I knew I was settling. Deep down I wanted more. I didn’t want to just be a $5k photographer. I wanted to double my rates and shoot inspired weddings. I wanted to work with top-level planners and get recognized for my work.

I had to acknowledge that what I was doing was no longer working. What got me here won’t get me to the next level.

But I was determined to figure it out. After many years of trial and error… I learned how to build a high-end brand that spoke to high-net worth clients.

I went from being stuck at the $5K price point to doubling my rates each time I leveled up…I went from charging $10K to $20K to $40k and even as high as $75K per wedding…

I learned how to run a strategic business that was still heartfelt while attracting high-end clients that I love working with. I get to shoot weddings that inspire me with couples that express their appreciation for my work. … all the while living a lifestyle I never dreamed was possible.

It’s possible to make twice as much with half the weddings…

Earn twice as much as you’re making right now while shooting half the number of weddings. Imagine having all the capabilities to only book high-end weddings while working with your dream planners who are bringing you clients that respect your artistry and service. You just need the How-To.

It’s possible to only take jobs that inspire you, and you have the freedom to say no to jobs that don't. Imagine clients not blinking an eye at your luxury rates while attracting ideal clients that light your heart up. You get to show up at weddings as the celebrated artist and leave feeling appreciated, inspired, and fulfilled, knowing this is what you’re meant to do.

Imagine being a sought after photographer, getting recognized for your artistry, and seeing your work featured in major publications. You can have the confidence knowing you DO belong in the high-end market and you know exactly how to serve them.

Best of all, you can have the financial freedom, to take extra vacations and spend more time with loved ones. It can all be a reality without compromising who you are. I can get you there.


RESULTS: Wedding photographers who've used this framework & took their business to the next level:

**Additional Note: Before implementing the framework, Shauna & Jordan were booking between $12K - $17K in their local market. After applying the framework, they are booking on average in the $25K range and attracted a wedding photo budget inquiry for $65K!! Talk about momentum!!

“I am a firm believer that regardless of where you are in your career, there is always room to grow. Even though Jordan and I have experienced the best year in our business, I saw that as an opportunity to continue to grow on momentum. I enlisted Twah to help mentor. And I wasn't even sure specifically what I was looking for, but I wanted to see where I could potentially grow in my artistry & business.

I was not expecting the level in which Twah would be able to shake up and push us. Like, I am still dumbfounded.

She helped us to understand exactly what is our work, who are we as artists, who is our ideal client? And in understanding that, there has been such a huge shift in what images I want to create and who I want to create those images with. And I have never felt so clear on our business, who we are, who our ideal client is until this point. And I'm just excited to see where that's going to take our business from here.

If we've already had this much success, I have no doubt what I just discovered with Twah is going to help Jordan and I create truly the most meaningful work of our life and our career moving forward. And I also really love that it was a framework that we were given. So there's a process and a series of reflections and thinking prompts that Twah brought us through.

And it's something that we're going to be able to continue to utilize through our career as photographers and artists as we continually grow in who we are and what is our unique vision?

It’s absolutely invaluable. The best “Aha Moment’. I just feel so excited and I can't wait to see what's to come. I'm really so grateful just to have gone through this experience.”

- Shauna & Jordan (Florida)

**Additional Note: Since her shift, Carrie has picked up momentum and booked her first $25K wedding local to Colorado!! 

"I have been in business since 2009 and have never felt the confidence to consistently ask for my worth. Twah showed me that it is possible to create a business that I feel valued in.  I have also been able to change the way I look at the curation of my galleries and how they relate to my clients and the brand I envision, which has helped me be even more intentional with my work. When I fall back into the pattern of just doing my day to day busy work, getting stuck in that cycle, the difference is NOW I have the tools to feel empowered to pull myself out again.
 
Several takeaways from being in Twah’s education & coaching circle:
  • I left feeling excited instead of overwhelmed. That's a huge one for me because I haven't felt excited over the possibilities in my business for a very long time.
  • I have the courage to ask myself for happiness and that self-worth is something I can give to myself.
  • Seeing the power that is within me to be my own leader inside and outside of my business.

That abundance does exist. I will fight the feelings of lack because it doesn't serve me.
I am valuing self-care and feeling the difference that has made, both in my body and my mindset. I feel I am exactly where I’m supposed to be and that I'm ready to receive more.
And, obviously my FAVORITE quote from being with Twah when it comes to speaking my truth, which will always make me smile! "It would be a waste if I shut-up. It would be a waste if I didn't show up"

- Carrie King (Colorado)

Meet Morgan out of Utah. She was told from vendors in her local market that no one pays more than $3500 for Wedding Photography in Utah. Once she implemented a few high-end frameworks, worked on her mindset and tweaked her strategies, she is now booking an average of $5K weddings with her first $10K booking under a planner!

- Morgan Leigh Photography (Utah)

- Christi Clark (Charleston, NC)

“Twah’s high-end luxury photography course is more than just a set of strategies—it’s a journey of growth, both professionally and personally.

The course not only guides you through refining your craft but also helps you uncover the strength and potential you might not have recognized in yourself.

Twah’s approach uniquely balances skill development with mindset refinement, helping you shift your perspective and see where you’ve been holding yourself back. She empowers you to step into the next level with confidence.

The modules are both thoughtful and practical, covering everything from building community to attracting the right clients. If you’re looking for a way to elevate both your business and your belief in yourself, this course is an invaluable investment.

- Holly & Matt | Labbe Photos & Film (Wisconsin)

"Twah Dougherty has been a game-changer for us in our wedding business. We met Twah back in 2020, when we were just getting started in the luxury market (based out of Canada). Her guidance & expertise completely transformed the way we approached our business.

Twah's networking strategies opened doors we never imagined, helping us build genuine connections with top planners and clients in the luxury market. Her emphasis on truly serving clients and planners elevated our brand by teaching us how to anticipate their needs and exceed their expectations, making each experience feel personalized and curated.

Because of her influence, we now charge a minimum of $25K, positioning ourselves as a luxury filmmaking team. What sets Twah’s education apart is her clear and actionable framework. It’s not just another course; it's a blueprint for anyone looking to elevate their game and double their rates while working less.

Twah’s approach is genuine and tailored, focusing on real, practical steps to achieve results. Learning from her isn’t just about taking notes—it’s an experience that transforms your business. If you’re a photographer/videographer looking to break into the high-end market, we can’t recommend her course enough. It’s a must if you want to level up your brand and maximize your potential.

Thank you, Twah, for helping us reach new heights. Your insights and mentorship have been invaluable, and we know this course will be a breakthrough for so many others.”

- Derek & Cece Chang |
DC Film Co (Canada)

Through her Curation lessons, my wedding galleries are so much more impactful now. I learned how to create work that everyone is compelled to share, aiding in how my business gets perceived and how my name gets spread around and how to get in the mouths of other planners.

Twah has helped me with up level my branding. I now have a very clear approach. I know exactly what my magic is to stand out in a luxury market. I learned how to network and effectively engage and all things need to be considered when up-leveling. Twah has been in it for so long, she knows what planners want to see and hear, and she can read between the lines. And that is the skill that she transfers to her students.

At the beginning of this year, I was booking $5K weddings. Once I started working with Twah, boom, I booked my first $10K wedding. I didn’t even know that would happen. I am now consistently booking 10k – 15K weddings! I would pay, like, truly, the next wedding that I get, I would give her the entire thing to just give me that one piece of clarity to get me to the next level.

I wouldn't be where I am without her, from both a confidence standpoint, a business standpoint and a visionary standpoint, I wouldn't be where I am.”

“In less than a year of working with Twah and I've already doubled my prices. But I’ve gained so much more life long business skills in the process that will allow me to continue upping my rates down the road.

She has this ability to see your struggle, see exactly what is missing in your business and what you need to fine tune. And she can pull it right out of you. She can clear that block I didn’t even know I was stuck at. She gives it to you straight, no fluff. She tells you the thing that you need to shift or change in a way that makes you understand it. Every conversation with Twah challenges you in the best way possible. And the clarity in which she tells you is just her magic.

Everything that Twah has ever told me to do and when I do it, has directly resulted in the outcome that she told me that it would.
I would spend anything to receive the clarity & confidence that I receive from her. You will walk away from Twah feeling like you are capable of literally anything while knowing what to do next. Twah has this ability to give her energy to make the people in front of her feel so incredibly seen and heard.

- Jess Thibault | Sunday Muse (CONNECTICUT)

The “how-to-really-do-it” course & coaching program for heart-led photographers…

That’s why I created this program. It’s a clear step-by-step roadmap combined with group coaching calls with me, for heart-led photographers like you, to have the resources to level up your business quicker than figuring it out on your own. You’ll be able to break into the high-end market and double your rates while feeling inspired.

It’s the clear roadmap I wish I had when I was stuck…

This is the exact framework I used and continually go back to every time I want to go to the next level.

By joining this course… you’ll learn what the high-end market values and how to serve them.

You'll learn how to establish your authentic brand voice that stands out and gets you seen as an artist. You’ll be able to curate high-end content and market yourself to attract the next-level clients.

GROUP COACHING WITH ME
You’ll have access to me, where I’ll be able to answer your questions, help you get unstuck, and give you those  nuggets of wisdom and insight to activate your ah-ha moments to have your epic breakthrough. 

Best of all, you’ll be empowered knowing you belong in the high-end market and will confidently  know  how  to serve them.

The High-End Framework

The clear step-by-step roadmap for heart-led photographers to level up your business, break into the high-end market, and double your rates while feeling inspired.

No more fluff. No more high-level theories with no instructions on how to do it. No more ego-driven- one-upping environments leaving you feeling not enough to make that climb to the next level.

twah dougherty

Start taking actionable instructions paired with smart business strategies that won’t compromise your integrity. It’s a true “how-to” course using real life examples while addressing the human side of entrepreneurship.

The Framework that works:
Take a look inside!

THERE IS GREATNESS IN YOU!

twah dougherty

I’ve built a wedding photography business that attracts an elite market of high-net-worth clients, including CEOs, professional athletes, and socialites. My work has been featured in all the major publications like Vogue, Over The Moon, Brides, Martha Stewart, Huffington Post, and many more. I am consistently booking high 5-figure rates for 1 day of work.

When I first started…. Like many wedding photographers, I started with a passion for creating meaningful images. Within a year of shooting my first wedding, I was able to quit my corporate fashion job to run my wedding photography business full-time.

As effortlessly as it felt to start my business, I thought becoming known as a celebrated high-end photographer would be the same. I believed if I just kept creating meaningful work, I’d naturally get discovered and be a sought after photographer. That was not the case.

After many seasons of putting in the work, I realized breaking into the high-end market and charging luxury rates was not a straight and clear path.

I saw I didn’t have the resources & insider knowledge needed to serve the high-end market. I didn’t grow up around wealth… even if I could break in… would I ever feel like I fit in and belong there?

It took me many years, a lot of costly mistakes, much time away from my family, and money invested in the wrong areas… until I was able to piece together a proven roadmap. That’s why I created The High-End Framework to share what worked for me in being able to charge 5 figure rates for 1 day of work while feeling appreciated for my artistry and still being able to stay true to myself and my integrity. Best of all, up leveling has allowed me to live a life of freedom I never knew existed.

Join me and let me show you how to do it one step at a time. My framework will get you there 10x faster than figuring it out on your own.

and many more...

Meet Twah

Invest in Your Greatness

Lifetime Access to the Program

Downloadable Audio Files for Each Lesson

Lifetime Access to Digital Downloads,
and worksheets

BI-Weekly group coaching-mentorship Q&A’s with Twah Dougherty via Zoom.

Bonus Sessions with surprise high-end industry-leading experts to add to your database of knowledge

Access to an Exclusive Online Community for support and accountability partners

    twah dougherty

    Don't let another season go by, only to be back at your same roadblock next year. Don't miss out on another year to make more money, work less, shoot inspired weddings, and see your full potential as your greatness shines

    THERE IS GREATNESS
    IN YOU!

    Something in you decided you want more. You want to go to that next level. You want to know what that looks like and feels like because, ultimately, you want to shoot less and make more while still loving what you do. 

    I sat in that seat of inaction & comfort for many seasons. Each season that I chose to stay comfortable, I saw how it compounded itself. After each season, I felt disappointed and discouraged. I felt less than for not being able to book the bigger budget weddings and to work with my ideal clients. 

    The price of inaction is more expensive than the price of investing in yourself. The value of inaction diminishes over time, whereas the value of investing in yourself increases exponentially, compounding on itself. 

    Don’t do what I did. You didn’t get here to stay playing small. Something in you knows you want more and can do this.
     
    I know this course will change your business and change your life.

    twah dougherty

    One Week Money Back Guarantee

    The High-End Framework is the ultimate investment in yourself and your business. You will walk away with more than just strategies and a clear roadmap, but a mindset shift and a community that will lift your soul to reveal your greatness. But I understand we are all different and if you decide within 7 days of the 1st module release that this course is not for you, you can submit a request for a refund. Once the course has been refunded, access to the course will not be available for future purchases.

    FAQ

    Why should I invest in this program?

    Why should I invest in this program?

    Investing in knowledge is the fastest and most effective way to grow. Consider where you are at right now. You know there is missing information you need to get you to that next level. Not investing in this course will cost you more in a year, when you’re back at the same roadblock you are now.

    Not only will you lose another year to make the changes you need, but what costly mistakes did you make along the way? Could these costly mistakes be avoided using this framework and through the group coaching mentorship you would’ve had with me? It’s more costly not to invest. This program is an investment to tap into your greatness to make your dream money and run a thriving business that leaves you fulfilled living a life of freedom.

    I’m really busy right now. How can I find time for this course?

    I’m really busy right now. How can I find time for this course?

    Many photographers get caught up working in their business instead of on it. Many who started their business like I did, didn’t have formal business school education. We weren’t taught how to think like an entrepreneur. The first step to changing the trajectory of your business is deciding to make time to do “revenue generating” tasks. That is not sitting at your desk editing. It’s not filling up your time with shooting more weddings and side gigs to make ends meet. A revenue generation task is putting time towards learning to grow your business. Decide to prioritize time to learn how to grow your business. If you commit 15 mins a day or 1 hour each week to invest in your knowledge and put into practice what you learn, you’ll be surprised how quickly those investments will result in doubling your revenue and buying you more time away from your desk. Being busy is a choice. Put in the time now for freedom later. 

    I’ve taken similar courses before without success. How is this one different?

    I’ve taken similar courses before without success. How is this one different?

    This program is more than just a step-by-step framework, it’s more than just concrete strategies that you can follow. This course is designed to empower you so you can tap into your greatest potential and put into action the steps needed to achieve your dreams. In every module, we end with a Mindset lesson to address roadblocks and areas where I know you might get stuck. Every other week, you’ll get time with me in an online group setting where I’ll answer your questions and give you insight and feedback on how to make those changes. In my bi-weekly Q&A coaching meetings, I will surprise high-end industry experts to give you additional insight as you grow. I know what you need to hear and how you need to hear it, as a heart-led integrity-driven photographer, for the information to resonate to make the changes and see results.

    I feel like I’m already at the highest level in my market. How can this course help me?

    I feel like I’m already at the highest level in my market. How can this course help me?

    At each level that I reached, I thought that was the top that I could go… until I saw it wasn’t. Even where I’m at now, booking weddings at consistently high 5-figure rates, only shooting a handful of weddings a year, charging as high as $75K for a 2 day wedding weekend… I see there’s still more room to grow. This course will help you refine the foundational skills to achieve mastery. It’s mastery that will get you to break past your current ceiling. It’s mastery that will allow you to trailblaze past the ceiling of your current market and create a market of your own, where you’re the only premium option. This program is about expanding your reach and enhancing your reputation beyond your current scope. 

    What if there is no high-end market where I live?

    What if there is no high-end market where I live?

    This course will shift your mindset on how to think about the high-end market. You’ll get real strategies on how to elevate your brand and appeal to clients seeking exclusive high-end services. This framework will show you how to establish yourself as the ultra premium option in your current market while you expand your reach beyond. 

    Who is this course for?

    Who is this course for?

    This course is for that heart-led integrity-driven entrepreneur wedding photographer who knows they are meant for more but is not sure how to get there. It’s for the wedding photographer who wants to up-level their market, charge more, and get recognized for their talent, but feels the high-end market is only made up of a certain “type” of people they don’t resonate with. If you feel this way, this program is designed to show you how it’s possible to attract the high-end market you desire to serve and that it’s possible for someone like you. I felt all these things. I learned what blocks to overcome and what strategies to implement without compromising on myself and my integrity to get results. I know how to get you there. 

    Will this work for me if I’m not based in the United States?

    Will this work for me if I’m not based in the United States?

    Yes, you do not need to be based in the United States to be successful and see results. This program is based on proven high-end principles that are universal across the globe. 

    What’s the structure of this course?

    What’s the structure of this course?

    Once enrollment closes for this course, the first module will be released for you to get started. A new module will unlock every other week to give you time to focus on each building block in your up-level journey. Each module and each lesson build off each other. This course is like a recipe to create an incredible meal. The week after each module release, I will go live to answer questions and address any potential blocks that could keep you from up-leveling. You will have the opportunity before each live Q&A, to email our support team questions or comments on areas you’re stuck or need help to get you closer to your goal.  

    When and where will the live Q&A Coaching-Mentorship meeting take place:

    When and where will the live Q&A Coaching-Mentorship meeting take place:

    Once the course goes live, you will receive a schedule and Google calendar you can subscribe to for all the dates of the Live meeting which will take place every other week on Zoom. It will be recorded and delivered within 48hrs if you are not able to attend live. 

    Is there additional support outside of the Live Q&A:

    Is there additional support outside of the Live Q&A:

    Yes! Because community is a part of your up-level journey, there will be a private Facebook group for The High-End Framework members where you can find your accountability partners and not feel alone on this journey. 

    DON’T DELAY TAPPING INTO
    YOUR POTENTIAL.

    time to step into your greatness.